Sales! Marketing! Advertisement! Have you heard about these? Of course you have. This is a world where everyone has come up with a company, everyone has something to sell and by hook or by crook they will compel you to buy their product. When you wake up, come to your balcony to take a fresh breathe and look at the warm orange burning star, what do you find instead? A neon sign glowing right in front of you, with shocking colors and loud light. This neon sign will definitely catch your eyes. But if it were a paper advertisement, would you even look at it? The answer will probably be a “NO!” This is the impact of digital advertisement. It has such an appeal that can compel even a bald person to buy a comb.
Types of digital advertisement:
Digital advertisement or marketing has become the backbone of any business. Everyday a new smart phone or a tablet is coming to our life like a messiah with the fastest internet connection. Result? We are moving away from the idiot box and its relatives. Our life has been concentrated to Facebook, LinkedIn, Google and YouTube. This is the reason for the growing popularity of the digital media. There has been a radical shift from the traditional and conventional advertisement to the digital advertisements like:
- Mass email advertisements
- Social media advertising
- Search engine optimization
- Pay per click
- Pop up and pop under ads
- Web banner advertising
- Mobile advertisement such as text message or multimedia message
and of course the Digital neon signs.
Adverse effects of the digital media:
Life has become so hectic and congested that our attention does not shift towards something that is not loud. Therefore digital media succeeds in catching our eyes. Moreover, they don’t offer an option of not watching it, since they appear everywhere. One of the main reasons for going digital was the misconception in the whole world that digital media would reduce the use of paper and thus save trees from being cut. We thought that if we don’t cut trees, then global warming can be controlled. That is true. But, have we ever thought the effect of digital goods or electronic goods that we are using instead of a paper? It emits so much of CFC gas that avoiding the use of paper alone can’t control the damage. The electricity that is being used to run these machines, come from burning natural resources. Doesn’t that damage the globe?
Go for the traditional way:
Imagine, when there was no light, no computer, no electricity, how did the products sell? Didn’t we buy anything then? Or there was no custom of advertisements? Before smart phones and tablets came into being and pop ups or social media advertisements manipulated our lives, the traditional advertisements controlled the media like a king. The most popular ways were:
Billboard advertising : During the 60s and 70s, this was extremely popular. Large portraits with vibrant colors and short lines for the consumers to catch their eyes at a glance became very popular.
Newspaper and magazine advertisements : No matter how much digital you go, newspapers will stay hale and hearty forever. It is one of the best traditional advertising options. Using this method, one can easily reach the mass immediately after they wake up in the morning, with a fresh mind. Don’t you think it is the best time to compel someone to buy your product when he or she has not been lured by something else in the whole day or exhausted by an entire day of work?
Radio : A 30 to 60 seconds of commercial advertisement reaches that section of mass in the interiors of a country where there is no electricity or even the knowledge of the super hi-tech tablet, smart phone or computer.
Green marketing:
There is however some short comings about the traditional advertising like the cost and target audience. But it is much better than the CFC emitting digital machines. Some of the most Eco friendly advertising processes that in no way harms the globe but fulfills the purpose of reaching the mass is the street acts or body painting. Even ambient advertisings like painting the walls with your logo, or adding sculptures and colorful paintings on the road sides will work wonders for attracting the target audience.
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