The color of a website is perhaps the very first aspect that people notice. As such color plays an important role in creating an impression on the minds of those visiting a website.
Research has proven that it is our favorite color which actually reflects the kind of person we are. For instance, people who like white are more likely to possess a nature that is calm, quiet and peace loving.
Almost 90% of the products assessed online have had something to do with the color according to a research conducted by QuickSprout. The research also shows that color constitutes the main reasons people purchase certain products 85% of the time.
Use the Colors to Draw In Customers
An enterprise has customers in hundreds or thousands. It is not possible to build a website that incorporates the favorite color of every individual customer. So what’s the way out of this situation? How can entrepreneurs create a website that will have universal appeal to the customers?
• Defining the target audience is the first and foremost aspect that you need to consider before settling on the color of your website. For instance, it is best to use shades of blue, purple, green and pink if your e-commerce website deals with products for women. Similarly, if the website is dominated by products meant for men, it is best to go for shades of blue, green and black.
• Research has indicated the color blue to give off vibes of trust and reliability. So, if it is the trust and reliability of the customers that you wish to earn, it is best to have your website dominated by the shades of blue.
• The type of product that you deal also influences the color of your website to a large extent. For instance, if the product that your company is trying to sell is hazardous one, you could try using shades of yellow or green if it deals with outdoor and environmental products and services.
• You could consider using shades of black and gray if you want your website to convey a sense of class, style, and elegance. Similarly, the color orange has an element of fun and impulsiveness that blends best only with a certain category of products.
It is not possible to design a website with a color that caters to the taste of every individual customer. However, by using colors that have universal appeal and that convey the right message to the customers, companies can color their websites and draw in customers.
Order a Custom Logo or Website Design to Enhance Your Brand
No matter what type of personal brand, business or organization you are running, having a great first impression means everything. One of the best ways to deliver a lasting impression is through the use of a high-quality logo and professional images and designs throughout all of your products and branding.
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