If you want to find success on the internet, you are going to need to gain the trust of your audience and build a trusted brand. With over a billion active sites on the internet, this is easier said than done. The good news is that there are several methods and techniques you can use to speed up this process, while also reaching new audiences at the same time.
By the end of this article, you will have everything you need to take your expertise and business to a whole new level.
Once again, this promotional and marketing method can be extremely valuable in getting your name and brand out to huge audiences and Libsyn’s guide can help you get started.
Design a Professional Logo
A professional and memorable logo design is one of the best ways to stand above the competition. A perfect example of this would be every website on the internet. Everyone knows and trusts the logos of Amazon.com, Yahoo, Bing, Microsoft, Apple, eBay, NetFlix. This type of branding doesn’t happen overnight, but it does happen because they’ve been able to create a unique and professional look and feel for their brand and business.
Another reason why designing a professional logo for your brand is a no-brainer, is that it won’t cost you that much money. In previous years it may have cost thousands of dollars for an original logo design if you had to hire an independent firm or agency. Now through the internet and design solutions like LogoDesignTeam.com, the process is now more cost effective and faster than ever.
Create Pillar Content that Provides Value
If you want to build a respectable brand and following online, you are going to need to provide your audience with value. The best way to do this is through the use of a blog. A blog makes it easy for any individual or brand to create content through their site and publish it for the world to see. At the same time, original content will help your site rank higher in the search results.
A perfect example of a valuable piece of content would be a “how to” guide that someone might be searching for in Google (such as “how to start a website”). If your expertise and business it online marketing and how to start a site, this would be of great value to anyone who came across this article, and would likely result in them being a long term reader or customer of your brand.
Get Active on Social Media and Build a Following
There are currently over two billion active users spread across major social networks like Twitter, Facebook, LinkedIn, and Instagram. What all of these social networks have in common, is that millions of users are actively viewing and sharing content on one platform. With this type of audience in one space, it would be a huge mistake to not share your expertise and connect with others.
A great way to do this is to seek out questions and problems from random people, who are discussing something within your niche. Going back to the previous point where we used “how to start a blog” as an example, if you went on Twitter and searched #blog, you could answer common questions people are asking every day — while also referencing your content in this process. This is a timely yet extremely effective way to grow your brand and expertise one visitor at a time.
Guest Blog on other Sites within Your Niche
If attracting new audiences is something you are after, guest blogging is something you should definitely consider. The concept of guest blogging is quite simple, yet extremely effective. With billions of sites on the internet, there is a never-ending need for new content. As a guest blogger or contributor to other sites, you would write and provide them with content. In exchange for your content, the site owner would provide you with an author bio section, which may include a link back to your site and social profiles.
The real value here is getting your name, site, and expertise in front of a whole new audience — virtually for free. A good example of this again (using the how to start a blog idea), would be if you approached other internet marketing and website resource sites online and seeing if they would like original content for their sites. Even though this may take a decent amount of time, the amount of traffic and backlinks you could receive through this process is well worth it. You also don’t need to randomly just contact sites and hope for the best, there are also many guest blogging lists out there of sites that are looking for people to contribute content to their sites.
Use Podcasting to Secure Experts Interviews
Podcasting is rapidly growing and just like there is a growing demand for text content online, there is a massive need for experts to be interviewed in the world of podcasting. Once again, this promotional and marketing method can be extremely valuable in getting your name and brand out to huge audiences.
The good news is that host or show’s podcaster has done all of the work for you. They produce the show, create the content and release it to the masses. As the expert being interviewed, all you need to do is show up and answer a bunch of questions or basically tell your story of how you got to where you are today. Another great thing about podcasting is that it’s much more engaging than reading online content — the conversation is more direct and builds a much better relationship with your audience.
Start a Blog Where You Can House Your Content
We covered this one slightly above with the concept of pillar content, however, we really do need to stress the importance of setting up a blog once again. A blog is one of the best ways to deliver original and shareable content to new audiences. Through the power of WordPress, a free CMS software, anyone can add a blog to their existing website in minutes.
Even if you don’t think you need a blog, think again. A great way to come up with content for your blog is to think about the many questions you answer about your business, products or services on a daily basis. If you were to write about each of these and publish them to your blog, not only would you have a resource that you could direct people to for all of their much-needed answers, but you would also have a ton of new content that would rank in the search results as well. The end result, a blog for your brand not only acts as a valuable resource to your potential and existing customers, but also for a source of new traffic and business for years to come.
Write for News and Media Outlets & Speak at Conferences
After following several of the methods and tips above, you will likely find yourself getting new opportunities for expert interviews, quotes, references and more. The ultimate goal is for you and your brand to start getting mentions and references in big media sites like HuffingtonPost, Entrepreneur, Inc., and others.
At the same time, if you truly are an expert within your space, you may be able to start writing for these sites as well. Contact any of these news and media outlets directly and see if they are looking for new contributors to their site. In many cases, all you will need to do is provide them with a draft article and see if they like it.
Your Brand Starts with Your Logo and Online Identity
With millions of sites going live on the internet every day, and everyone fighting for just a few seconds of your time, a logo can do wonders for your brand. It’s not just about looking professional, it’s also about giving your audience something they will see time and time again, while also gaining your trust.
Thinking ahead in terms of trends and time. We aim to create designs which will remain unique and iconic, in other words – timeless designs. You want it, we’ll give it to you. Give us a buzz here!
