When you were considering your logo, do you ever think of animation or video with that thought? If not, you may want to consider creating a different kind of logo such as an animated logo.
Why should you create an animated logo? Studies show that people enjoy seeing animations anywhere they can. Animations don’t just exist within an animated video. They can also preside over your regular logo that will load when they access your page.
If you have not considered whether you should use animation within your logo or not, consider the following tips and reasons for creating an animated logo and see which ones may apply to you.
Hold Their Attention Longer
One of the reasons that animated logos are the good idea is that they tend to keep the viewer’s attention much longer than traditional static logo images. By creating a dynamic animated logo, rather than just using a static graphic image, you might be increasing the level of engagement of your target audience and holding their attention longer.
Create and Promote Your Brand Awareness
Remember that one of the key focuses of your brand and your website should be to promote brand awareness. When you create an animated logo, you increase the level of interest and engagement in your brand. People will start to associate your brand with your logo, and they may respond to what you have to say in a different way. Something as simple as your logo can make a difference so why not try it and see?
Better Storytelling and Emotional Connections
Another strong advantage of creating an animated logo is that you might connect more emotionally to the viewer. One reason is that animations may remind them of one of their favorite cartoon characters. Just by creating a small animation, you may raise the interest level of your followers.
Even corporate executives state that they enjoy watching animated videos at least once per week even if they are of an informational context. Graphs, charts, and other information can be shown and illustrated just as easily through animated videos, infographics, and other assets. If you do have animated videos on your site, you may want to include an animated logo to complement it.
More Cost-effective
In addition to holding your audience’s attention longer and promoting better brand awareness, an animated logo might be more cost-effective. By increasing the level of engagement when people first enter your site with your animated logo, you might be surprised at how that can translate to a higher level of ROI over the long-term.
Check your bounce rate on Google Analytics or other statistical tools. Is your bounce rate too high? If it is usually over 50%, you may be having people leave your site too fast. To sell, you must keep your viewers on your site long enough to hear your message and see what your site is about.
Animated logos capture the attention of people who might have bounced off your page, and they may give your site a chance to show them what you got before leaving. You might be surprised how something as small as a logo can make a difference.
Total Creative Freedom
Just like animations in an animated video, an animated logo allows you to have total creative freedom. You can make your logo do anything you want to and to include any text or font that you want to add, and create hype in any way that you see fit to match your brand. Just make sure that your logo does complement your brand and that it’s not conflicting with it in any way.
Options to Creating an Animated Logo
Many software programs allow you to create animated logos as well as static logos and video infographics. Look around to see if any of these programs will work for you to experiment with the idea.
Brings life to ideas and objects
There’s nothing like an animation to bring life into an idea, object, or abstract concept. No matter what kind of industry you were in, an animated logo can add something to your website that you didn’t have before.
Another type of animated logo other than a primary logo with the upper left-hand corner of your site is a talking head animated character that speaks to customers as they enter your page. Two locations illustrate this point. Oddcast.com and Sitepal.com specialize in preformatted talking head animations which can deliver your message in high style. These pre-formatted animated programs are helpful, but you may want to consider hiring a professional logo design team to get the job done.
Increased sharing
Remember that one of the main goals as a business owner should be to get more people to share your message. No matter where your message resides, whether it is a video or a podcast, or any other type of media, the ultimate goal is to get them to share your website. By increasing shares of your actual website, you will increase the likelihood of sales and increase revenue. One of the things you can do to accomplish this is to create an animated logo that will entertain people when they see your brand.
Don’t forget that your logo will be everywhere; not just on your website. But your website should serve as the home base of your logo and your brand. Think of your blog, your YouTube videos, podcasts, and various other assets as extensions of your brand. Remember that you will want your logo everywhere. The more you put your logo out there, the more your company will become a household name and people will recognize your logo when they see it.
Have you thought about how you would design your logo if you were going to make an animated version? You can go to various websites to see samples of animated logos. In fact, we have several samples of this at logodesignteam.com. Browse through our various samples in our portfolio online and then contact us to get a free quote.
What’s in a Logo?
I know what you’re thinking. A logo doesn’t make that much difference. Shakespeare said it another way. “What’s in a name?”
But I had always held that Shakespeare was sarcastic with that statement when he had Juliet ask that question of Romeo. If Will were here today, he would state that there is everything in a name.
If you lose your good name, it’s difficult to get it back. Today your name refers to your online reputation and your brand and how well you’re able to portray the values and ideals that you have within your business through your logo and your website.
The best idea for creating an animated logo is to just simply sketch out an idea on a legal pad or art paper and pencil the old-fashioned way and then give us a call. Our professional creative team at Logo Design Team can create a professional-looking logo for your website. Whether you want a dynamic graphic, and animated logo, or any other asset for your site, we can help.
Remember, it’s better to take action with just one thing than to do nothing. When you conduct experiments for your website, you should only change one thing at a time to see how people react to it.
Start with your logo. If you already have one, great. We can take your graphic logo and turn it into an animated one or create a new one from scratch. See us today for more information.
