First impressions make a huge difference. A well-designed, professional looking logo can effectively communicate what your company does and what it stands for in a matter of seconds. That is why it is one of the most important aspects to consider when starting a business. It can make a very powerful impact on the customer. In today’s digital age, with companies going on an overdrive to promote their business online, logos have come to assume even greater importance. Not just adults, even toddlers recognize logos and can deduce what a company sells just by looking at its logo. No wonder, many new start-ups, as well as big brands, now prefer to approach a professional logo design company to create an attractive logo that stands out.
Here are some important things you should keep in mind when approaching a logo design company:
1. Know the name of your company
This may sound conspicuous, but this is a crucial step to pay heed to before designing your business logo; otherwise, you will only end up wasting money when you ask a logo design company to design a logo for you.
Your company name must not be ridiculously long and you must think twice before adding a tag line to your logo, to avoid over-complicating it. Also, using a generic word such as ‘solutions’ or ‘services’ may seem appropriate at times, but it is surely a challenge to represent this visually.
The second important thing to keep in mind is the timeless appeal you want your business logo to have. There should be a palpable synergy between the logo and the name of your company.
You must also inform your designer if the business logo that they are creating is for a new business, or if they are re-designing an existing logo. For the latter, it is essential that the designer takes into consideration the old logo so that existing customers do not find any extreme changes too alienating.
2. Style of your business logo
Consider the personality of your business that you want to convey to the prospective customer and the emotions that you want to stir in your clients when they recall your company. Is it serious and professional or fun, friendly and approachable? Should the logo be futuristic or nostalgic?
There are three basic logo-style concepts that you need to communicate with your logo designer:
• Font-based logos – These are helpful when you want your customers to recall the name of your business. However, the downfall is that they may not explain what you do.
If your company has a unique name, then you can use a font based logo. But, if you have a generic name, then you need something unique to represent your company. Some logos even become recognizable because of their custom fonts. Take for example, Coca-Cola created the famous slanted font and now others try to copy it.
• Representative logos – Say for example, using a van icon in the logo for a delivery service company. Such logos are self-explanatory.
• Abstract logos – These are often considered to be the most iconic logos as they utilize abstract symbols. However, these graphics must be able to establish a connection between the visual and your brand.
3. The message behind your business logo
Before you approach a logo design company, create an effective single sentence message which would represent your brand and make a strong impact on the audience. The logo designed by your logo designer will be more powerful with a driving mission statement to stay true to.
Moreover, communicate with the logo designer the unique selling points (USPs) of your business. If speed and efficiency is essential to the marketability of your business, you must coordinate with the designer to ensure that this comes out clearly in your company logo.
4. Make a business logo fit for purpose
Ponder on how you intend to use your business logo, once it has been made. Business logos need to be multi-purpose so that they can be used on the following:
(a) Business cards
(b) Websites
(c) Stationery
(d) Badges
(e) Billboards
(f) Vehicle-liveries
All these come with their own design limitations. You need to ensure that your logo is powerful and creates a strong impact on its audience no matter how and where you decide to use it.
This especially applies to color considerations – for example, a five-color design may look appealing online, but not only will it cost a lot to reproduce the same in print; it may also lose its clarity and strength when produced in black and white.
Adidas is a hugely popular brand that uses the same motif of three parallel bars in all of its logo designs. The visual changes slightly depending on the medium where you see it, but it always contains similar and recognizable components.
5. Research well about the logo design company
It is essential to research well about the company that you have selected to guarantee a professional outcome.
Some well-established, professional logo making firms may charge a bomb to render their services. Companies who do not have deep pockets can hire independent design agencies who charge much less to design a business logo.
You should check the quality of previous designs in the logo designer’s portfolio and also verify from customer testimonials for reassurance that you have made the correct choice.
Logo designing needs proper homework
Every task in today’s competitive market requires proper homework to guarantee professional success, and same is the case when you are looking for a logo design company for designing the perfect logo.
Logo Design Team has 10+ years of experience in logo designing, and we can help you craft professional logos for your business. In the past, we have successfully designed more than 1 million logos for more than 120k brands. Our team of 120+ creative logo designers can serve any industry and design a world-class logo that leaves a lasting impression
