The concepts of art and art for commerce, both have undergone a drastic change since the past decade. Today, the blending of colors on canvas has tuned into ‘blurring’ on the computer screens, with the help of digital tools like Photoshop, Corel Painter, etc. Thus, the concept of digital illustration came into being as designing got adopted in the digital mediums.
So, the question surfaces, has the digital art wholly taken over the conventional practice of canvas creation? No, and it can never happen. The emergence of digital illustration took place because of 3 distinct reasons, which are:
- The advancement of technology brought in new tools that made the functionality of industries easy and convenient.
- With tools making planning, manufacturing, selling and marketing seamless, the demand for more goods and services rose amidst the economy.
- To meet the rising demands, companies are adopting to solutions and tools that are updated by the technology.
You see, this is the cycle prevalent today. If we consider the second point mentioned above, to meet the rising demand, the companies adopted to the solutions that led them to produce more in less time. To do so, they either use digital tools or employ the help of illustration companies. In the precinct of visual marketing, the continuous flow of graphical creative is imperative. Not only images, but the vast arena of visual marketing also includes Logos, Videos, Infographics, PowerPoint slides, GIFs, and many such other aesthetic creations.
What Are The Tools Used For Creating Illustration Digitally?
Here are the top 3 tools:
A. Procreate: A software for illustration creation that is made only for iPad usage. It is known for simplifying the graphic designer’s actions at every step of designing.
B. Clip Studio Paint: An economical alternative of Adobe that is loaded with features that enable quick and simple designing. It is used both in Mac & PC.
C. Ron’s Brushes: An app that is used by the designers for putting myriads of digital effects in illustrations. It is considered today to be a necessary part of an advanced designer’s toolbox.
Before laying down the importance of digital illustration for visual marketing, let’s know a thing or two about the latter:
Visual marketing is the process of communicating a business message through gripping visual contents like Signs, Logos, Videos, Infographics, Graphics, Photos and more. In visual marketing, an object is made the center of the message rather than the text. The reason being, the human brain responds more to a visual object rather than plain textual information. As per the estimation of Albert Mehrabian- a professor & psychologist, 90 percent of all communication is nonverbal. So, it makes perfect sense for marketers to hack and incorporate the power of visuals- an essential part of nonverbal communication into their marketing strategies.
This brings us to the next question, what makes visual marketing important?
Have you considered why people now are so much addicted to social media? The answer is visuals. Every day, we come across exciting and engaging visual posts like facts, tips, memes, GIFs and even videos that make our stay on social media platforms longer than ever before.
Imagine, one post with your brand name becoming viral and you receive reach beyond the usual crowd. This has been made possible with quirky content creating, storyboarding and making graphics digitally.
Psychologists are of the belief that visual elements aide the people to remember any given piece of information more than just text. Visuals attract the eyes, retain the audience’s attention and convey the message straight for prolonged impact. This, in turn, attaches something intangible in favor of the brand in the people’s minds, which they will forget much after plain black and white text.
With the advancement of technology, visual marketing is also gaining the impetus of quantity and quality. How? With the use of digital illustration tools that are creating more sophisticated graphics than ever. Larger size, clearer details and more vibrant colors make our surfing on display more enjoyable.
Digital illustration, just like other components of visual marketing, persuades, informs and influences the viewers of what the business wants to convey. It comes with the power of conveying the core theme of the brand through graphical elements that evoke emotions. A business that invests a significant chunk in digital illustration shows off the products, making them stand out amidst the competition in the market. Illustrations carry a lot of value!
If done right, they have the ability to give a fresh new perspective to the business offerings as well as their respective marketing strategies. It is normal for the customers to feel monotonous from the same old designs, themes, texts, fonts, etc. and digital illustration styles have the power to drive away that monotony.
Expand Online Reach With Visual Marketing Empowered By Digital Art And Illustration
Today both online-based and brick-mortar businesses are in search of the most effective ways to promote their brands. For this very purpose, they have started to harness the power of branding online with compelling visuals. By this time, we all have realized that the online market is a vast playground where millions of websites are present, representing millions of brands.
Every social media user has his or her news feed page flooded with images, a significant portion of which are ads. Companies are now using unique and beyond the conventional ideas that will instantly hook the audience’s attention. Digital illustration artists today are now an intricate part of the marketing team who design wisely based on what the consumers want to see.
“A picture is worth a thousand words.”
Let’s circle around the critical aspects we covered today in this blog:
1. Using Digital Illustrations For Maximum Brand Reach
Illustrations drawn on the digital devices are crisp, lucid and vibrant; therefore, they attract the audience better. The illustrations should be blended with the marketing strategy well so that the ad strategy reels in significant results, alongside being straightforward in appeal.
2. Making Target Audience Aware Of Brand’s Creativity
The visual marketing campaign should be planned by incorporating illustrations that will depend on the taste of the target consumers entirely. The illustrations creation should be made keeping the demographics of gender and age and other such customer potentials in mind. Illustrations give precisions and clarity to the strategy that focuses sharply on consumer preference.
3. Balance Text And Visual Elements In The Illustration
The maximum impact in a visual ad comes from simplicity. Too much of graphic elements will make the image design-heavy, whereas making it text-heavy will also be detrimental. Customers will be confused with too many elements in a design and hence the campaign will be profoundly affected. Placement should always be the primary concern of the strategists when higher return is expected from the online platform(s).
4. Keep The Audience Feedback In Mind For Next Illustration Designs
In the era of persuasive communication, businesses continuously stay in touch with their consumers. Getting feedbacks thus becomes smooth, which in turn lets them work on the fault lines of their strategy. Once the feedbacks are received, illustrations for the visual marketing campaign can also be improved.
There’s Nothing Parallel To Having A Creative Extended Team To Have Your Back
We once told you how the businesses are harnessing the power of online branding to their favor through creative designs for their visual marketing strategies. Now, we will tell you why more and more brands are gradually shifting to hiring a creative agency that dedicatedly takes care of designing their visuals for successful marketing. Hiring an extended creative team comes with a plethora of advantages that let the business concentrate on their internal strategizing more while they keep the tab on the former’s online reach expansion. Hop into the bandwagon of success by contacting them for your business’ creative requisites as well.
