Animated logo design is increasingly gaining popularity among designers and companies for creating strong branding and visual identity. Present society is all about brands; branding is an in thing today. Not a single company can survive the competition if it doesn’t plan a marketing campaign to make its brand popular.
Unlike earlier days static, flat and one-dimensional logos have lost their importance. At present companies need logos that are more bold and impressive so that they can strongly face the tough competition. The more a business is expressive with its logo, the more it will be able to bring its brand into limelight within the industry. Hence, a logo is a significant part of branding. Owing to the exponential rise in hip and contemporary designs trends, these days any company needs innovative logos.
An animated logo is known for its stellar craftsmanship. Many designers term it as being the brand ambassador for a company. An animated logo or the moving logos are those that are created to grab the attention of the audience with their exciting phenomenon and to encourage them to strike a productive conversation with the companies. Animation company logos are thought to be more meaningful and they have more potentiality to help a brand to connect more powerfully with the target audience and customers.
With simple logo animations, a company gets the chance to express itself as a brand within the industry which is not possible with a static logo.
Why a company needs animated logo design
Animation logo design is used mainly for marketing and advertising purpose. The logo is the first thing that a potential client comes across initially. Hence, with the introduction of new trends and technological upgrades within the industry, organizations should shift their perspective from static logos to animated logos and create more sleek and confident brand version of themselves.
Therefore, a company must hire professional animation production companies who have the expertise of illustrating complicated design process and finally reflect the core value of the brand.
How can you use animated logos designs to make your brand prominent among competitors?
Animated logos are design conditions that provide your business life by creating a lasting impression of your brand in the minds of your existing and potential customers. It’s important to understand the power of the moving image and alienate it with your business.
Described below are 5 ways to make your brand stand out with an animated logo design:
1. Grab viewers attention in a jiffy
Businesses create the animated logo to capture the attention of target audience instantly. As one among many online marketers, you might get lost in the crowd. So you need specific strategies to hold the attention of your potential customers. Many companies have been using video contents to achieve recognition in their niche areas and also to boost website conversions. But animated logo designs would take your company ahead of those who are using video contents to reach to their target audience. An animated logo holds a viewers attention more than that of a video content due to its short duration.
2. Increase Brand Awareness
Logos play a vital role in creating brand awareness and thereby promoting it. According to research, animated logos are more recognizable to consumers than static logos due to its engaging design elements. Hence, you must invest in animated logos and instill your brand image on your client’s minds forever.
3. Inform about brand through better storytelling
Although narratives are more prominent in video contents, yet animated logos have the more powerful appeal as the storyteller. An animated logo makes emotional connections with the audience raising their interest to start the buyer’s journey.
4. Contribute to company growth and expertise
Nowadays every single customer is well aware what’s trending in the industry. Hence it’s essential to be someone aligned with all recent technological advancements. An animated logo is evocative of animated logo gifs that portray a positive message about your brand. Such elements show that your business is completely on board with the recent technological progression. This approach of yours will further enhance your engagement with modern digital platforms as well and attract required amount of traffic.
5. Induce emotions in the viewer’s mind
Your existing and potential clients would appreciate your effort on innovative ideas. So, it’s ideal to present your clients with something fresh and unusual logo designs and steal the show. You will be amazed to know that an attractive logo animation can initiate excitement among your clients and additionally engage them with your brand. Remember whenever a logo brings some positive emotions to your target audience; there are high chances that they will think about your brand whenever they require. Even will continue to come back to your company or introduce it to their acquaintances.
How to create animation?
Many techniques combined with characters and graphics would complete creating animation. It’s necessary to choose a right animation technique to achieve better results; you can use the following techniques to create animation logo:
- Morphing shapes to stimulate moving actions and other transitions in After Effects
- Import your Illustrator file to After Effects
- create masks on solid background compositions
- Smooth out your animation by applying a motion blur techniques
Here are some of the popular types of Animated Logo Design
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Rotating Logos
Among several logo animation ideas, one of the best design concepts is to create your own animation online. According to expert designers, anything rotating captures the viewer’s attention instantly. Therefore, keeping up with recent designing trends, a company can choose rotating logo animation for more profit today. Rotating logos can take a different approach with simple logo animation after effects. A designer can take a logo that turns it into something fun and playful with these designs compared with other static art. Many designers might use character and personality to the logo design to give it more awesome feel.
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Hide and Reveal Logos
These logos have attracted many companies’ attention because hiding and reveal design present a magical scene. Such designs undoubtedly catch viewer’s attention instantaneously. Many top-notch brands have been using this design idea for creating a huge client base. A hide and reveal logos is primarily a design where a logo transits seamlessly from one form to the other.
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Transforming Logos
This one’s quite impressive and one of the most intriguing logo animation design ideas. Transformation is done when designers merge two or more objects to represent their brand. The best example of transforming and animation is of the company logo – Google. If you look at Google’s transformation logo, you can understand that Google transforms the word “Google” into a microphone, then into a pulsating wavelength, bouncing dots and finally to shorthand “G” logo. Transforming logos are eye-catching yet straightforward creations and are loved by many top brands to capture their target customers’ attention.
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3D Animation Logos
3d animation is one of the game-changing technology in the industry. These logos can be used in online channel as well as company intro and outros. You can create logo intro animation and stun your audience.
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Logos with Swap Elements
Logos with swap elements are those animated designs that replace one aspect of the logo with a set of interchangeable parts. These are many attractive pieces of design elements that are sure to make viewers want to know more about your product and service.
GIF Source – 34 animated logos: get moving with the newest design trend
Rounding off
Logo design has reached a new height with technological advancement over the decades. A meaningful logo helps a brand to connect more powerfully with its target audience and customers. With rising demand for animated logo design in the industry, designers also need to buck up and shift their project focus from simple logo designs to animated logo creations. A company must understand that an animated logo is more engaging, persuasive, and memorable than that of printed logos.
Create your own animated logo
The moment you think to get your own animated logo browse through Logo Design Team. Designers here are experienced and can create visually stunning animated logos. To understand their creativity click here and look at the samples and order for custom made logos.
