Category: Branding

19 November 2024

Why Your Brand Needs Web Video Production for Online Success

Web Video Production: Transforming Your Brand’s Online Presence Businesses everywhere are online. Your customers have more options than ever. So, if your content doesn’t engage them quickly, they’ll move on. As businesses vie for attention online, many struggle to...

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23 May 2024

What Is Branding And Why Does It Matter?

Branding is more than just visual symbols such as a company’s logo or tagline. Solid branding in business can help to shape the complete customer experience within a company. Establishing a distinctive identity in the marketplace can allow a...

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05 April 2024

What is Slogan and Their Role in Building Brand Identity?

The word “slogan” is derived from the Scottish Gaelic word “slogorne,” which means battle cry. In a commercial context, a slogan is a short, striking, memorable phrase or motto used to promote and advertise a brand. A brand slogan...

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21 February 2024

Building A Lasting Brand: Strategies For Long-Term Customer Loyalty

Building a strong and lasting brand is crucial for organizational success. However, it’s not just about providing a good product or service but also fostering a client relationship that keeps them coming back. That’s why brands must offer a...

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02 January 2024

Flex Your Brand: Proof Logo Design Tips for Fitness and Wellness Businesses

A meticulously crafted logo is the linchpin for success in the fiercely competitive fitness and wellness world. Functioning as the bedrock of your brand identity, it goes beyond being a mere graphic. Instead, a compelling logo becomes the visual...

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04 December 2023

Typography in Logos: A Student’s Guide to Creating Impactful Branding

Typography in branding is more than just the style of letters; it’s a powerful tool that communicates a brand’s tone, values, and personality. The typeface chosen for a logo can evoke emotions, create associations, and establish brand recognition. For...

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28 June 2023

Enhance Your Visual Branding Strategy With These Tips And Tricks

Imagine walking through a grocery store and instantly recognizing your favorite cereal from afar. That instant recognition is visual branding in action. In a nutshell, it’s a combination of elements like logos, colors, images, and fonts that make a...

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20 June 2023

Effective Branding Through Social Media: A How-To Guide

Imagine a world where your brand can connect with millions of people, ignite conversations, and leave an indelible mark on the digital landscape. Social media transforms how people communicate, share stories, and discover new horizons. It can amplify your...

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24 November 2022

The Ultimate Guide To Creating A Brand Signature

The existence of many businesses in the market has increased the competition rate. It will be ideal to have strategies to set your firm apart from the competition to survive. Branding is one approach to distinguish your firm. Besides...

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08 November 2022

How to Conduct a Brand Visual Audit of Your Website

If a picture is worth a thousand words, then your website’s visual assets are worth a million! Your brand has a story to tell — but sometimes, we don’t give enough attention to making sure that it is told...

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18 May 2022

Construction Branding Tips – A Logo Design Guide for Companies

Did you at least once during your lifetime encounter a huge brand without its own identity. No? That is due to the fact that no company exists without it. This applies to any business: from commercial to information. Even...

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11 November 2021

Amazon sellers: more sales through branding

Strong brands generate strong sales. This applies not only to the brand manufacturers themselves. Above all, it also applies to retailers who become a brand themselves through clever marketing. But how do you build your own brand as an...

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20 October 2021

7 Steps To Create a Brand Identity for Startup Business

So you want to start your own business. You surely have thought about what you want to do, came up with your business goals, and assessed your skills, and you think you are ready to become an entrepreneur. However,...

Brand Marketing Strategy, Branding Comments are off

26 August 2021

7 Things Harming Your Brand Image

Your website shapes the online perception of your business. It provides you with a platform that you can use to position yourself within the market. It is through this website that you can market yourself to your prospective clients....

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20 July 2021

How to Manage Your Online Reviews to Improve Brand Reputation

Whether you own a small business or are the head of a large company, you’ll want to create a positive buzz about your brand. According to Australian based digital marketing company, Clicks Marketing, online reputation management has become a...

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05 March 2021

Types of Content That Drive Up your Online Branding

In an age of digital media, all that matters is how engagingly and efficiently you communicate. Earlier, people didn’t have many options at their disposal for communication purposes. But now, we have a myriad of online branding options lying...

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03 December 2020

The What, Why, and How and to Create the Perfect Brand Development Strategy

Building a brand is both exciting and grueling. You might think of a unique concept, an idea, decide on a quirky name, purchase a domain, and develop a logo. And you might think you are done. Your brand is...

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02 September 2019

Rebranding A Company 101 – A Guaranteed Guide to Amplify Your Business

Heard of rebranding a company, right! Wondering what it is? What is rebranding a company – An introduction Rebranding a company is one of the most advantageous trends today. As the business scenario is getting highly cutthroat these days,...

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11 July 2018

8 Key Elements of Corporate Identity

In business, the first impression makes a lasting impression. An impactful corporate impression is created through client servicing, product positioning and also how you communicate with your customers through your branding and marketing campaigns. The impression here, is known...

Branding brand building, corporate branding, corporate design elements, corporate identity, elements of corporate identity, importance of corporate identity, stationery designing Comments are off

19 June 2018

Logo Evolution – The Re-branding Saga of Top 20 Entities [Infographic]

Companies worldwide have been adopting the logo evolution process for a far-reaching effect on the brand awareness. Over the years, the approach of making subtle changes to one’s logo is associated with recreating the unique selling proposition of an...

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