A logo is a company’s spokesperson in a graphic format. Your brand logo will “speak” to your target audience before any of your representatives do, even before the call center support or the receptionist gets to greet them. It...
Content marketing is a popular strategy for online user engagement. Content marketing improves brand awareness, boost social media effectiveness and helps to increase site traffic. If you are trying to create a content that will resonate with your audience,...
Remember back when publishing content on the internet was unchallenging? Those days are long gone… it’s no longer just about coming up with something to write about and posting it to your site. Now it’s all about the pre-planning...
While the identity of your brand or business might be seen through your logo and products, ranking at the top of the search results is also of the utmost importance. All brands and businesses are now relying on the...
If you want to find success on the internet, you are going to need to gain the trust of your audience and build a trusted brand. With over a billion active sites on the internet, this is easier said...
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Logos are important. They aren’t just an identity for a brand or business, it’s also the first thing that comes to mind when someone sees or thinks about your name or what you represent. For example… if I was...
“Sex Sells!” This is the most common, if not the most popular saying in the world of marketing and advertising. And for the most part, it’s correct! Most television commercials, billboards, and radio marketing materials go viral when an...
Great leaders of businesses go on chasing productivity. Every little things they do, like decision of hiring, purchasing of software and the like – boils down to give out some more. Today, productivity turns the gears through every day’s...
The use of color in marketing is very important as colors always have a profound impact upon the minds of the audiences. That said, marketers should choose it very carefully. The behaviorism of color, when it is related to...
John Dewey, a great American Philosopher said, “We do not learn from experience…we learn from reflecting on experience.” Perhaps, you too think so. In this era of electronic marketing, we have to learn from our mistakes every time we...
There is no denying about the fact that social media websites have made an immense headway into the entire digital marketing business. We can hardly deny the contribution that the social networking sites make in congregating a vast number...
E-mail is a valuable tool for your personal branding strategy, but finding appropriate subscribers add to your list is difficult. Below are the 3 different types of activities which you can use so that you will be able...
“My cell phone is my best friend. It’s my lifeline to the outside world.” Carrie Underwood’s words couldn’t have reflected the sentiments of the mobile using population any better. This is that one gadget that has ensured that people...
Garnering appreciable visitor traffic is perhaps the very first step that the website of a company aims for. This is quite obvious as without an appreciable number of visitors, you cannot really hope for a good customer base and...
If your social media marketing efforts have proven less than fruitful, do not be disheartened. Try the following steps and see if it helps: • Understand the significance of Metrics It’s not always a pleasant experience to...
Having a well-ranked website is imperative to an entrepreneur. If you want success as an entrepreneur it is important to have a professional website. The best websites are created when all the components that go in the designing...
The color of a website is perhaps the very first aspect that people notice. As such color plays an important role in creating an impression on the minds of those visiting a website. Research has proven that it...
Sales- the ultimate goal of marketing. Selling the products and services of the company has and will always remain the most coveted objective of marketing. And with digital marketing taking over the helm of the marketing arena, it is...
The ways of traditional marketing has long been displaced by the advent of online marketing. Successful entrepreneurs now need to take into consideration the virtual domain. Among the many tools of online marketing, the press release has emerged...