Businesses have a lot of tools. You need to have an arsenal of people to work with to produce your projects in the way that you need them to be. You work with a number of professionals to do this, including graphic design artists.
If graphics are a big part of your business, you will need to learn how to effectively manage a graphics team. You probably won’t have the time to create and design all of the graphics yourself due to all of the other responsibilities you need to pay attention to.
When deciding who your graphics team will be composed of, you will want to consider the following factors:
Perceptive
When you hire graphic design teams, you should get the sense that they know you are the client and your vision is the most important part of their creation. Your needs should come first when it comes to developing any graphics or logo that you ask them to create. You have to be a bit selfish when it comes to having someone do your graphics so that you have the assurance that it will come out the way you need it to.
Strategy
You should choose a graphic designer that recognizes the strategy that you wish to bring to the design and how it will ultimately reflect your business agendas and goals. Everything from designing the color and fonts to the way it will be finalized are important here so you need someone who will work with you throughout this process.
Creativity Factor
Graphic design is both a technical and creative process. But it is mostly creative. People with artistic backgrounds are best who also understand fully the technical aspects of producing your graphics in a professional manner. Their ability to capture your creative idea is one of the best ways that you can assure you get what you want.
Expertise
You need to know that your graphic designer has the experience and expertise to help you accomplish what you set out to do. Remember it is all about your business and how the graphics reflect your ideas and ideologies. They should use the latest technologies within your design to maximize the fact that your company is on the cutting edge and the final design should reflect a high degree of excellence.
Teamwork
Your graphic design team should have a willingness to work with you as a team. They can sometimes be artists who prefer to work alone and that will still work, as long as you have a chance to work with them beforehand to ensure that they understand your vision.
How to Guarantee Your Results
It’s a good idea to ask your graphic design team to check with you as they go in the process of developing your logo or other graphic design project. By checking on the progress, you save both your time and theirs by validating whether you are getting the results you asked for.
A good graphic design team or designer will be happy to speak with you about your concerns during the process and work with you to achieve what you want.
Remember that graphic designers are no different than anyone else in that they are specialists and their job is to ensure that you are ultimately happy with the result.
Plan in analog.
One idea is to sketch your idea out in analog or on a legal pad prior to having your design team begin their work. Use a pencil and paper and show they how you want it to look in the rough phases. Then discuss the colors and fonts, overall look and purpose of the project. Even Steve Jobs preferred planning in analog.
Know the purpose
Knowing the purpose of the project is important. For example, if you are creating a logo, you will want to communicate what your brand is about by capturing the most essential elements of your brand. Color and dimensions, fonts, size, and mobile-compatibility are also all very important when having a logo designed.
Compare logos
Look at other logos in your own industry that are similar to what you want. Show these to your graphic design team and ask them what they think. Of course, you would never want to copy any other designs in any way, but you can get an idea and a sense of what it is your competitors are doing that works for them.
You should also look at a few unattractive designs that don’t seem to work for other companies and avoid making the same mistakes.
Do your homework by researching articles and pictures that illustrate what a good design looks like.
When designing a logo, you will want to consider the following factors:
Color
Color is important when it comes to designing your logo. Different colors mean different things and there are universal meanings to color. The color you choose will make a difference with viewers and people who are thinking about downloading your app in the mobile market.
Mobile-friendliness
Mobile-friendliness is now one of the most important things you need to achieve in order to compete with your competition and get people to engage with you that are coming in on mobile devices.
You can run your website through the mobile-friendly test above that Google designed in order to see if it is mobile-friendly.
But when designing your mobile app for the mobile market, you will need to work with your designers to ensure that your logo will look good in the mobile market and get more people to download it.
Working with a graphics design company that shares your views while offering their expertise in this area is the ideal combination.
At LogoDesignTeam.com, we have you covered. Not only do we have creative and technical design experts with years of experience in this field, but we also take the time to listen to your needs as a business in order to achieve the results you want.
When you are ready to create your logo or other graphics projects, contact us at logodesignteam.com and let us show you how you can let us work with you to create the perfect logo that people will remember. By having a great logo, you take an important step toward getting your brand out there among the people you need to recognize it.
Having a great logo is the most important step you can take toward getting your brand out to the people that you need to.
Thinking ahead in terms of trends and time. We aim to create designs which will remain unique and iconic, in other words – timeless designs. You want it, we’ll give it to you. Give us a buzz here!
