Retail sector is extremely competitive and so to keep up with the race your online store logos must be well-defined. Needless to say, a logo is essential for every brand and when it’s about creating your brand identity online, you ought to give more emphasis on the logos. The fact is the right store logo design can play a crucial role in separating your brand from your competitors and make a lasting impact in the mind of the customers. Hence, there’s no denying that you need a retail store logo that will accurately reflect your brand.
Here are a few interesting examples of store logo design. Create your online store logos referring to these engaging 7 examples. We have tried highlighting the standard concepts that would make the best online shopping logo.
Take a look below:
1. Make Online Store Logos That Reveal Your Identity
This is discussed everywhere and every time that a logo is the face of a brand. This means your logo should convey who you are, what kind of products or service do you sell and what kind of benefits you offer to your consumers. A logo that lets your potential consumers know about your brand philosophy instill confidence and create a lasting impression on your audience. So, it’s essential for you to identify your brand value and characteristic. This would bring a significant advantage for you and this way your potential customer can easily relate to you.
For example, the Amazon logo with the arrow from A to Z conveys friendly customer service and leaves little doubt that it’s a place where you can shop for everything you require.
2. Focus On Having An Appropriate and Unique Style
While logos reflect your brand identity, it’s essential to reconsider its style and color. There’s no denying that new age customers are drawn to a shopping website logo that has an interesting design and a unique approach. So, it’s imperative for you to create a logo that adorns your online store’s USP and pricks the curiosity of your potential customers, prompting them to look at you and purchase your product/service.
For example, take a look at eBay logo, it’s colorful concept and the uniqueness is revealed through its simplicity.
3. Create A Logo Considering About Its Longevity
It’s always a matter of fact, you, the online store marketers; need to create a logo thinking about its longevity. Undoubtedly a good design is timeless and thus your aim should be to create a logo that has eye-catching designs. Now, when longevity and sustainability are your ambition, it’s vital that you get your logo design right at the first attempt and consider making minor changes only when its necessary (like updating the logo design corresponding to recent fads).
This is because once your logo gets the required attention and earns the proper recognition, a sudden drastic change can hamper its appeal and have adverse effects creating confusion while decreasing memorability.
For example, Starbucks has undergone logo revamping, yet keeping the original design intact. And now we can see the result, Starbucks logo design has thus become an iconic one achieving the world’s most memorable emblems.
4. Your Logo Needs To Be Versatile and Scalable
Your online store logo should have the feature of versatility and scalability. This means your logo must have an appropriate image for both print and digital media. Remember, your logo is not only for your website solely on your website. It’s imperative to maximize your logo’s effectiveness and you can do it by expanding mediums.
For example, look at the beautiful concept created by Walmart. This e-commerce platform has designed a versatile and scalable logo image. In whatever medium the logo is published, it emits the same effective result.
5. Simplicity is The Key To Attracting Your Potential Clients
A simple logo can easily pierce into the minds of your potential clients. Today’s people have a lower attention span and hence you get a lesser amount of time online to let your audience know about yourself. Therefore according to modern logo design ideas, do not fret on making your logo stuffed with unnecessary details. Keep it minimal; keep it simple and see the huge outgrow in your client base.
For example, Etsy – a logo that is the epitome of simplicity and minimalism has captured the heart of every visitor. The logo is designed, keeping in mind the online store’s. A simple logo design allows for easy recognition.
6. Design A Logo Establishes Credibility and Trust
A logo is a mode to establish credibility and trust and earning trust is one of the essential phenomena of online business. Beautiful eye-catching art and design have a large influence on people’s emotions. Hence it’s essential to make a well-designed, sophisticated logo ensure the shoppers that your business is credible and professional.
For example, AliExpress.com, is a global platform that has been offering quality products at factory prices in small quantity. The best part of the company is you can order for products as low as 1 item. For such an online store, it’s essential to establish credibility and trust. Hence, the company has designed its logo in such a way that has instilled a sense of certainty in the customers’ hearts.
7. Gather Influence to Solidify Customer Loyalty
The logo is also the source to solidify customer loyalty. Needless to say, your logo reflects your signature. It establishes ownership and established your accountability and responsibility. Design a logo that enhances your customer’s shopping experience, strengthen the relationship and thus make them stick to your brand.
For example, Levi, in one of the most popular brand that has captured all hearts with its quality and accountability. It’s one of the most favorite clothing stores as it can emanate the true message to its potential customers through its logo. The logo is so designed that it has the power to cast a magnetic pull its audience. Levi’s a name that has been traveling from generations to generations.
When you are thinking of adorning your online store with a logo, it’s always a good idea to get some inspiration from the renowned online companies that had already made a mark in its niche. When we have curated the above list, we identified that each online store focuses on two major specifications- great content and customer satisfaction. Design your logo deriving online shop logo ideas from the above sources considering these features.
Your Turn
Today is an era when people prefer the convenience of ordering things to their doorsteps from the comfort of their home. With the mushrooming of several online stores, it’s extremely important for us to focus on the creativity of the logo. The more the uniqueness is designed the more attention it would receive in the midst of such cut-throat competition.
Do you have an online store? Do you want more ideas? At Logo Design Team, you get to explore several logo design ideas. Choose any package and impress your clients with what you desire.
