“Sex Sells!” This is the most common, if not the most popular saying in the world of marketing and advertising. And for the most part, it’s correct!
Most television commercials, billboards, and radio marketing materials go viral when an element of sexuality is involved. The main reason is that it’s human nature. And you’re more likely to stare at a promotional item with sexual elements in it and be driven to purchase the item whether you need it or not.
Does the “Sex Sells!” rule work for Infographic?
With infographics, the world’s trend setter in digital marketing, defies the unwritten law. Surprisingly, sex is a no-no topic when it comes to infographics. Not that there aren’t any infographics out there about sex, or containing sexual content, because there are hundreds.
But they don’t get a lot of attention as many designers and marketers contemplated two years ago when infographics were still very new. Infographics with any sexual content have no impact and no influence in terms of being the most popular online content to drive traffic to a website. Shocker!
Sex-related content may have failed in this platform, as people are reluctant to share them. At the same time, sex-related infographics are not the best performing in terms of link building, traffic driving or share-ability.
What type of content goes viral?
In the world of infographics, Coffee sells!
Believe it or not: Coffee is the “new sex” when it comes to infographics. The other four most popular themes for infographics are; Drugs, Apple (company), Technology and Geeks.
It is worth noting that mentioning Apple, Facebook or Twitter in an Infographic is the key to successfully raising awareness of a product or service, drive traffic and links to websites.
In addition, the best performing infographics relate to these three factors:
- Subject – Focus on a key brand, and you’ve hit a home-run! Infographics on Apple, Facebook and Twitter always do well.
- Design – Great quality design, clear use of color and great copy. Make sure also that the design really matches the topic of the Infographic. The color pink and a childish style are perfect for an Infographic on the Barbie doll but not on on-line banking services.
- Length – You may KISS your Infographic, but if it’s too short, it looks shallow; if it’s too long, it becomes boring. Communicating complex data, by applying the KISS formula (Keep It Short and Simple) is a high art.
Now you know the components of a viral infographic. We are sure that knowing all that your chances to make your next infographic viral are much higher. With this information, you can find the right Infographic design company, even better. Good luck!
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