Online marketing has become a vast area. With every passing day, the marketers come up with a new idea, a new strategy to excel their website over others. YouTube is a huge field for online marketing as it gets more than 3 billion viewers every day, worldwide. Therefore, if you can upload a video of your company or product, or something that will increase the sales of your website, then YouTube video is the best way.
Now the question is, among the many strategies of making your website stand out amongst the crowd, what works best? There are many factors that you should keep in mind while making a YouTube video, as you must remember that you are not the only one there who is waiting for views, likes and comments from the viewers. Innumerable videos are waiting to pull you down. As Google cannot “read” the content of the video, you have to be very careful about making the video rank on top.
How to make a good YouTube video?
It is an established fact that the videos that will come on the first page and those shown at the top of keyword searches will get more clicks. So you want to fight for that position.
Relevance of the video with the search query:
This is one of the most important parts for using your YouTube video to optimize your website. If the video is not relevant to the search query, then it will never get a good report. For this you will have to have a title that includes those search queries or keywords.
Determine the focus of the video:
Most of the video makers fail to understand their goal or purpose of making the video. They succumb to simply making a video for the sake of making a video. This will never succeed in making your video SEO friendly. It should be pre-determined who your audience is and what do you want to convey through your video.
Make “How to…” videos:
Many marketers think that their website or company does not have enough content to make a YouTube video. But everyone can make at least a “How to…” video that will feature their product and engage the target audience. In a way, it will increase the customer. You can also put customers’ opinions, interviews and news from the industry.
Make the video short and catchy:
Brief and catchy is the key to success. You have to understand that it is not a Hollywood movie that you are making, but a short video providing all the information that you want to share with the world. Give bullets and points in your videos to catch the attention of the viewers and make a strong impact of the video on the viewer.
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