Are you thinking about creating your logo soon? Maybe you have a logo already but need to revamp it. One of the problems many business owners experience when creating their logo is figuring out the sizing dimensions of a logo and what is considered acceptable by most logo experts.
Also, the use of color, image formatting, and other issues are important to understand so that the result will be professional and will emphasize the most important assets of your business. It helps to do some homework before you create your logo to avoid problems that may be time-consuming to fix.
In this post, we will look at the standards for logo dimensions so that you can use this as a standard when you start working on your logo. We will address size requirements, color, usage, and other standards that affect how you should create your logo so that you won’t have to learn the hard way by creating logos that won’t work on your favorite platforms.
Sizes
The size of your logo is important. It needs to be large enough to attract attention to your targeted audience while also being small enough to fit the standards that the various platforms require.
It will save you loads of time in the long run if you know the dimensions that are expected by the different platforms before trying to post them. It is possible in some cases that these platforms will allow you to post different sizes than those listed below but it is best to follow these specifications as you design your logo so that you will not run into issues later when you try to post them.
Social Media
When it comes to logo dimensions, it’s important to get it right before posting your logo on your social media outlets. The more accurate your dimensions are, the better it will appear on social media. Below are the expected dimensions for various social media platforms for you to follow when creating your company logo. Keep this information close when creating your logo to make sure you are in compliance with the requirements.
- Facebook: 180 x 180
- Google+: 250 x 250
- Twitter: 400 x 400
- YouTube Channel icon: 98 x 98
- LinkedIn: 300 x 300
Logos for Websites
When working on a logo for your website, there are various dimensions that different web servers may require but here are the standards for most websites.
Website Horizontal
The following dimensions are considered to be standard for website horizontal logos. Keep this information handy when creating your logo:
- 250 x 150
- 350 x 75
- 400 x 100
Website Square or Vertical: 160 x 160
When creating a vertical or square website logo, use the 160 x 160 dimensions to make sure your logo fits the standards for web design.
Color Usage
How do you decide which colors to use in your business logo? There are no specific color requirements for any of the social media or web platforms for your business logo. But you should consider the colors you use about your branding and your website when making decisions on the color of your logo.
Other Principles of Logo Design
Where do you start when it comes to your logo design? Should you just start sketching out ideas and filling in the details with color that you want and present it to your customers or should a little more thought go into it?
Your logo is one of the most important aspects of your company, your website, and your branding.
How should you capture your branding within your logo design? First, you have to figure out what is the most important thing to include in your logo.
One way to do this is to try to capture your business goal in 3 to 5 words.
What are your 3 to 5 words?
Daymond John, star of ABC’s “Shark Tank” and self-made entrepreneur, often says in his “live chats” with entrepreneurs to “give me your 3 to 5 words.” What he means by this is that you should be able to pin down the most important aspects of your business in just a few words so that you are focused on what your business truly represents.
I have been in some of his “live” chats and it is difficult to pin down 5 words sometimes. But it’s a good exercise that you could do when considering what you want to include in your business logo.
What are your five words?
Can you write them down now? If not, you might want to consider this.
If you own a real estate company, for example, you could say that your business is:
“a house and property finder,” or “resource for families needing housing.” These are just quick and dirty examples of what we mean. But you get the point.
Try to write down your 5 words and then attempt to draw a logo that uses that line to create it. If you are able to capture your logo visually from these 5 words, you may come closer to figuring out what your business and your brand is really about.
Perhaps you already know what your brand is about. If so, great! Now try to capture this concept in your logo and use color to illustrate it.
When deciding on logo colors, it helps to have an understanding of what the various colors represent. There are some universal meanings for different colors and you can see what various colors mean by doing some research on the topic.
Organize your idea.
Creativity comes with a price. You also have to be organized when you plan to create something creative. You need to know where your graphic files are, have an understanding of what colors you should use to create the graphic, which aspects of your business that you should include in your logo, and other considerations.
Looking at good examples of other logos can help to get some inspiration for what you should do. You can just go to your favorite companies’ websites and look at what they did with their logo or do a search for popular or successful logos.
This will usually give you a number of samples by big brands that have created a logo that works for them. This should give you some ideas on what you may want to do when you create your own logo.
There is no cookie-cutter solution for your business logo. It’s too important to use a pre-designed template or online logo maker.
Instead, consider hiring a professional logo design company to do it for you. That’s where we can come in and give you a hand.
Logo design is not an easy process. But it is a highly-specialized skill that requires a great deal of attention to detail and foresight.
At logodesignteam.com, we have the skills and tools to help you create the perfect logo for your company that will meet all of the requirements and specifications of all of the platforms you want to place your logo with.
See our online portfolio for some inspiration and then contact us. We will give your logo our total attention and create your business logo for you.
