Around a third of marketing budgets in 2016 are allocated to content marketing. And visual content marketing plays an important role there. And since we all want to stay updated and don’t look like fools while discussing the...
According to BusinessDictionary.com, corporate identity is a “combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how...
You don’t want to get stuck in the online promotion of your business? Right decision since printed materials still have a great impact on your audience, especially when used as a part of a multi-media marketing mix. One more...
Sometimes less looks much more attractive than 101 colors and details. Good designers know that minimalist design can achieve very beautiful results. Indeed! Especially when this style – minimalism – is extremely popular at the moment. However, it...
You are about to start a new business? Great! But now you need to get a logo. There are a lot of good logos, some very good logos and just a few really awesome ones. We believe that...
Have you ever realized that when you see a golden arches logo, you think of McDonald’s? At the same time, light blue bird reminds you about Twitter and green & yellow stylish flower associates with BP? How were big...
Email marketing is not dead. More marketers are naming email as an important marketing technique in their calendars. But in the myriad of emails, your email should stand out and attract their attention. So it is very important...
Remember this good school time when you had Arts classes where you learned how to paint? Some can still easily name 3 primary colors – red, blue and yellow. Now you are in business and are looking for...
4th of July, Halloween, Queen’s Birthday or any other holiday, festival or occasion is coming near? How to make it memorable for your customers? Google has found a great solution – Doodles. And folks really love them! People are...
Have you ever realized that you buy some products not only because of their characteristics or price? There is something else that had influenced your decision the first time you bought this product. Yes, it could be an...
Give a good first impression to your potential customers and partners! We spend hours choosing a great business suit, suitable tie and hairstyle to look perfect and impress others. We all know that the first impression is a...
Stationery design covers up the whole range of designing business letterheads, business/visiting cards, envelopes, etc. Stationery design is a significant designing part as most of the identity of a business depends on how they are designed. Stationeries are truly...
Facebook Graph Search, a recent and new service, launched by the social media giant Facebook, is already hyped. Still in its infancy, this new ‘Search’ engine has raised the eyebrows of many. The new tool of searching provides...
Just having a website or blog, isn’t enough. Think more about your audience and how to zone in providing them with the content and value they are looking for. Creating a blog hardly takes time, but an increase...
Brochures may be now deemed as useless pieces of post cards piling up the rack. However, that’s not the case in reality. Brochures are still considered as one of the most useful marketing tools that speak about the company...
Website design is an important task for any online company, and it must be executed judiciously. Websites are immensely effective to reach potential customers, hence the design must be in a way that makes you evident and ensures your...
Just as everything is changing, Digital Marketing is also changing its form and prospect at an exciting pace. Social media has garnered a lot of popularity and significance in marketing and has got hyped to a great extent. In the...
Remember to keep a few things in mind when designing a logo for it to be effective and to serve the purpose for which it was intended. If you have mastered the basics of design, then crafting an...
If you think exhibiting your company on Facebook and Twitter makes your company be deemed as playful or unimportant, then you’re sadly mistaken. Promoting a brand using social media is something every business should consider to directly impact...