Companies worldwide have been adopting the logo evolution process for a far-reaching effect on the brand awareness. Over the years, the approach of making subtle changes to one’s logo is associated with recreating the unique selling proposition of an organization. It’s essential for every company to flow with the tide and adapt to what the present day customers get more attracted to.
Albeit several resources available online, we falter in conceiving inspiring ideas while planning for rebranding.
Logos compliment a brand’s identity and enable its consumers to decipher about the products and services it offers. Marketers define logo as a recognition tool for the consumers. When designed effectively, it contributes to a wide promotion of the company. Researchers claim that logo design has an effect on a subconscious level of the consumers. This proves why a company should plan for logo evolution.
To understand how to go for rebranding and which logotype to choose for it, we take a look at the logo evolution approach of top 20 famous brands worldwide. This rebranding record of top 20 entities offer us an overview about their initial logo history and how they have stylishly crafted and changed their logo overtime to keep pace with the modern customer requirement.
These companies have either worked on their logo based on wordmark or have added some flair on the lettermark design. Whereas Nike is a perfect example of converting its emblem to brandmark design. Many companies also been using iconic logo design for more intriguing the visual aspect.
The following brand evolution examples show that companies such as Airbnb, Amazon, Apple, Netflix, Nike, Nokia and YouTube have initiated minor tweaks either they have added specific colors to their already existing logos or have introduced small fonts to add more glory to the brand images.
Interestingly, on the other hand, brands such as BMW, Coca-Cola, Google, IBM, Instagram, Lays, LEGO, McDonald’s, Mercedes Benz, Mozilla, Samsung, Starbucks as well as Volkswagen have introduced major changes to their initially created company emblem.
Take a look at the following infographic – an artful conception of Infographic Design Team. Evaluate the effectiveness of the logos and unleash the power of your brand identity. Rebrand your company emblem for a memorable impression on your customer community through impressive and appealing logo design assisted by Logo Design Team.
