Your logo is a valuable asset of your business. It makes it recognizable and remarkable among a huge number of people. Creative good-looking logo can also push people to buy your product or service. But some logos are not just good, but awesome because they convey a hidden message inside of them. And that’s a big merit of designers and brand managers who come up with such great ideas. These messages are usually not trivial to the wide audience but once being remarked by others they won’t leave you indifferent and will make you kind of a testimonial of the brand sharing the logo’s greatness with all your friends and relatives.
Let’s see some really brilliant examples of famous logos with hidden messages. You will be surprised: you have seen these logos many times and now you will discover them once again. Logo with message rocks! 🙂
1. Unilever
Unilever is a multinational corporation producing a vast variety of products: food, beverages, cleaning agents and personal care products. Why not to reflect this in the logo?! Have an eye on the big letter U in the logo and you will see bees, birds, corn, flower, palm tree and much more symbolizing the diversity of Unilever businesses.
2. Amazon
What can you buy on Amazon? Right, practically everything! And it is clearly highlighted in their logo – the orange arrow under the brand name goes from letter A to letter Z. Simple. Genius.
3. Sony Vaio
If you are Sony Vaio you must be very creative and technologic. And that is visualized with their logo which symbolizes the integration of analog (letters “VA” form an analog wave) and digital technology (letters “IO” represent a binary 1 and 0).
4. FedEx
Probably you have already heard about FedEx trick with the negative space in its logo: If you carefully look between the “E” and the “x” you will easily see a white arrow that subliminally represents speed and precision. But that’s not all. Clever logo is clever throughout languages. So check now FedEx logo in arabic. 🙂
5. Toblerone
We all love chocolate, especially a good Swiss one. And Toblerone loves its roots. Being found in the capital of Switzerland – Bern – Toblerone logo not only features the Matterhorn, Switzerland most famous mountain, but also a bear inside the white space of the mountain. And the bear is the animal representing Canton Bern. Bern is also called “The City Of Bears”. Find the hidden silhouette of a bear in the mountain illustration. 🙂
6. Le Tour de France
Le Tour de France logo looks quite average with a script font and a hint of color. But at a closer look it is not that trivial – check and you will see a cycling guy in the word “Tour”. What else should you find in the logo of one of the world most famous cycling race?
7. Egg and Spoon
Egg and Spoon is a national courier service in the UK whose slogan is “Speed with care”. At the first glance, their logo is a simple letter “e”. Guess what you can see inside it, this white space in the middle. Another great example of using the negative space.
8. Cisco
Look at Cisco logo and you will see a minimalist version of San Francisco’s Golden Gate Bridge. The company was found in this city practically 30 years ago and is now a worldwide leader in networking helping people to connect, communicate and collaborate, in other words, “bridging” gaps.
9. Carrefour
It is one of the biggest European retailers, and in French, it means “Crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter “C” in the negative space between the two arrows.
10. Hope for Africa Children Initiative (HACI)
Supporting African communities is the pillar of HACI’s mission and it’s clearly reflected in the organization’s vibrant logo. The Hope for African Children Initiative’s golden yellow and orange logo uniquely utilizes negative space to create two images: the continent of Africa and a child looking up at mother.
11. Formula 1/F1
Formula One racing is another organization that took the sport’s core values and applied them to its logo. The red color represents passion and energy, while the black color represents power and determination. With another play on negative space, the F1 logo is more than a black “F” with red racing stripes; the space between these two main focal points is the number 1.
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