There is no denying about the fact that social media websites have made an immense headway into the entire digital marketing business. We can hardly deny the contribution that the social networking sites make in congregating a vast number of people at a single place, allowing entrepreneurs to reach out to a vast collection of potential customers at once. And when entrepreneurs can expose themselves to a larger customer section at once, there can be absolutely no denying about the fact that sales will soar rocket high.
Facebook and Digital Marketing
With people feeling much more comfortable in their virtual domain, one could hardly be surprised at the rate in which things have been going digital- right from shopping and banking to making friends. Every aspect of life has gone virtual. Facebook is one of those many social networking sites that have taken the virtual socializing arena by storm, making it one of the most coveted medium for digital marketing among entrepreneurs.
Digital marketers have been leveraging Facebook ever since its advent and ever since they realized the vast potential of this site. Entrepreneurs create a company page of their own on Facebook and get their customers to follow the page, thereby keeping them updated on all the latest events, products and services without much hassle. Customers, too, can interact with representatives of a particular enterprise and share ideas and concepts, thus, allowing a company to understand what it is that their customer wants.
Why Fake Fans Can Be A Threat To Your Business?
Though the stress for some time has been on the quality of the content posted, there are certain digital marketers who are still rooting for numbers more than quality. While garnering an appreciable number of fans and followers does well to your business, the fake fans can be quite a problem.
• Purchasing fake fans and increasing the number of likes and followers on Facebook might appear to be impressive at first, but this impressive picture is more like a card castle. You really cannot guarantee that your fake followers are going to stay put and that they won’t disappear all of a sudden. And when this happens, you will have to face some serious problems.
• High metrics in the form of Facebook likes and followers doesn’t mean hike in the sales figure. You have to bear it in mind that the fake fans are not going to invest in your products or services. While they might have significant contribution in the metrics, they are no more interested in what you have to offer than you are about their identity.
• The number of Facebook likes that you get cannot be seen as a measure of how successful your brand is. As you might be aware, Facebook is one of those portals that call for interaction and you can hardly expect interaction from the fake fans and followers.
There is absolutely no doubt about the fact that a large number of fans do contribute towards increasing the credibility of your Facebook page, but this can only happen when these followers are for real.
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