Every business has heard of Twitter and Facebook, and most businesses are trying to include social media campaigns into their business strategy. Now, lots of brands rely on both Twitter and Facebook to deliver any kind of information to its target consumers. And by remaining active on both, or any one of these social media platforms, businesses reap real benefits.
But before launching a huge campaign on any of the social networking platforms, try to determine which social media is better for business and most beneficial for one’s brand. Although both Facebook and Twitter have record-setting usage statistics and provide tools for integration on other sites, they differ a lot in their usage and character.
According to a survey conducted by AYTM on 2,000 US internet users:
- 85% of users are on Facebook while only 49% of users are on Twitter
- 29% of users follow a brand on Twitter, while 58% of users have “liked” a brand on Facebook
- 57% of Facebook users have 100+ friends, which means if you engage with one, the likelier you are to get noticed by several more.
- Virtual personas are clearer on Facebook for obvious reasons, making it easier to target audiences and improve engagement
Facebook provides a better flow of conversation and allows the user/subscriber to create a business profile. This creates a long lasting impact in the consumer’s mind. On the other hand, Twitter is better for immediate breaking news and views. So we can relate Facebook with connectivity and Twitter with speed.
These two social media barons share some common facts, but both are totally different digital social platforms.
If you’re planning to expand your presence using Facebook or Twitter, yet wondering which social media will fetch a higher ROI, then you’re definitely in the right place. Just go through the comparisons given below to know which is best for as marketing and branding tools.
1. Compare Audience Demographics
Currently, younger people are flocking towards Twitter as compared to Facebook. Whereas, most new subscribers on Facebook are above the age of 40.
Both, however, have the same male-female member ratio.
2. Compare Audience Behavior
People’s behaviors differ according to how frequently they visit each platform.
Studies reveal that half the members on Facebook like brands with Facebook profiles, but less than one-fourth of the members on Twitter follow a brand.
Twitter’s secret weapon to keep audiences glued is the power of the hashtag , which enables users to identify trends and topics, making it easier to establish what everyone is talking about.
3. Comparing the Content
Facebook is more visual than Twitter, providing a larger scope for tagging photos and videos. Twitter subscribers, on the other hand, lack this capability, yet, are offered live information and data via links and minimal text.
No matter which of the two social platforms you are using, be sure to create a custom social background to continually bring awareness to your brand.
4. Compare Audience Reach
Facebook has a wider reach and a greater emphasis on real-world ties.
Putting into consideration that over 1 billion people use Facebook, a marketing strategy for a business could possibly reach out to millions of people. It’s a proven statistic that entrepreneurs and developers from more than 190 countries build their brand with Facebook and use Twitter as a second priority.
5. Compare Sales Capacity
Research reveals that each individual Facebook Like drives more sales than an individual Tweet, and the cumulative activity on Facebook is greater than activity on Twitter for a business. People share business events on Facebook almost four times as often as they do on Twitter.
The Final Verdict
So, which is better for branding; Facebook or Twitter? It can be said that both Social platforms have great success stories. But before choosing a suitable social media for your brand, first try to analyze where your target audience is, and where they expect you to be. Additionally, conduct a consumer research and find out what your competitors are doing. Instead of jumping over to any social media, sail through the social media waves, and dock your brand at the best harbor that social networking platforms have to offer. In the end, platform choice is the easy part. The experience you give is what really counts.
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